About

Founded in Seoul in 2016,
La Nouvelle Peau embodies the avant-garde of biotechnology applied to cosmetics. The brand draws on Korean scientific expertise to create innovative formulas, combining rare ingredients, cutting-edge technologies, and exclusive patents.
The goal? To develop high-performance skincare products to deeply transform the skin and deliver results that are not only visible, but also long-lasting.

Our mission
 At La Nouvelle Peau, we believe in a scientific and holistic approach to skincare. Each of our products is designed to strengthen, restore, and protect the epidermis with powerful complexes and biomimetic active ingredients. By creating La Nouvelle Peau, we aim to provide effective solutions, inspired by K-beauty and aesthetic medicine, for smoother, firmer, and radiant skin!

Innovation at the heart of our formulas
 Our research focuses on developing breakthrough ingredients, such as LNP-T01™, a patented complex combining Tripeptide-1 and DMAE to stimulate cell regeneration, firm skin, and reshape facial contours. With over 25,000 hours of research, our formulas incorporate the latest biotechnological advances, in collaboration with world-renowned laboratories.

Expertise for all skin types
 Our dermo-cosmetic treatments are designed to meet the specific needs of each skin type, ensuring optimal hydration, protection against skin aging, and a visible reduction of wrinkles and imperfections. Thanks to high-performance active ingredients such as peptides, hyaluronic acid, and precious marine extracts, we offer a complete skincare routine for younger, more luminous skin.

New Skin, a cosmetic revolution
 At La Nouvelle Peau, we pride ourselves on pushing the boundaries of traditional cosmetics by offering treatments inspired by aesthetic medicine protocols and supported by clinical studies. Because your skin deserves the best, we are committed to offering safe, effective, and innovative formulations for radiant beauty every day.

Discover the future of skincare.

Founder of La Nouvelle Peau

Originally from South Korea, Yubin Kim has always been fascinated by Korean beauty rituals, where healthy, glowing skin is synonymous with well-being and fulfillment. Yet, it was in France that she spent ten years of her life, studying fashion marketing before working in the industry. During this time, she faced skin problems: dehydration, acne, the first wrinkles, and pigmentation spots, even though she was only 30 years old.

It was in response to these challenges that she imagined La Nouvelle Peau in 2016. More than just a brand, she develops treatments inspired by aesthetic medicine, designed to offer visible and lasting results.

“I worked as an intermediary between manufacturers of tensor threads, fillers, and skinbooster ampoules and clinics. I quickly understood that their customers were looking for products capable of reproducing the effects of aesthetic treatments at home. So I launched La Nouvelle Peau and, given the success of the devices offered, I began to think about a range of daily skincare products that were just as effective,” she explains.

Today, Yubin Kim continues to explore the latest advances in biotechnology and participates in numerous international medical conferences dedicated to biotechnology applied to skincare, in order to perfect her formulas. By integrating patented ingredients and biomimetic peptides, she designs high-performance skincare products capable of stimulating cell regeneration, reducing the signs of aging, and visibly improving skin quality.

With La Nouvelle Peau, Yubin Kim continues to push the boundaries of Korean cosmetics, combining innovation and tradition to offer all women anti-aging treatments that lastingly transform their skin.

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